Building a multi-billion Millennial and Gen Z beauty & wellness brand portfolio in China
SuperOrdinary is building the largest Millennial and Gen Z beauty and personal care brand portfolio in China. It brings fast growing brands from overseas including United States and Australia exclusively into the China e-commerce market. The company is building an enviable portfolio through its extensive network.
The current brand portfolio includes: Farmacy Skincare, Mecca Cosmetics, Malin &Goetz, Dr.Barbara Sturm, and many more. These brands create unique opportunity to get direct access to the millennial consumer in the fastest growing beauty & personal care category, with an estimated market value of USD 50 billion in 2019.
Year of Investment