SuperOrdinary

Building a multi-billion Millennial and Gen Z beauty & wellness brand portfolio in China

SuperOrdinary is building the largest Millennial and Gen Z beauty and personal care brand portfolio in China. It brings fast growing brands from overseas including United States and Australia exclusively into the China e-commerce market. The company is building an enviable portfolio through its extensive network.

The current brand portfolio includes: Farmacy Skincare, Mecca Cosmetics, Malin &Goetz, Dr.Barbara Sturm, and many more. These brands create unique opportunity to get direct access to the millennial consumer in the fastest growing beauty & personal care category, with an estimated market value of USD 50 billion in 2019.

Year of Investment

2018

Investment Status

Current

Region

China

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