CMIA Portfolio – Well Bright International

上海元盛食品有限公司

Leading Beef Processing And Wagyu Cattle Farming Business In China

Driven by consumption upgrade, China has seen an increasing demand for premium beef products, and the supply of which is largely constrained by imports. Well Bright International, known in China as元盛食品, made a strategic plan to improve its premium product offering. It is the only licensed pure-bred wagyu farming and processing business in China and launched its own brand of China-bred Wagyu products – Longjiang Wagyu.

Well Bright works closely with local governments and farmers involved in cattle breeding and farming. Its aim is to make a positive impact and help to reduce poverty, create jobs, achieve gender equality, and improve the standards of food safety in China.

A Comprehensive Meat-Processing Solution

Founded in 1995, Well Bright International is a leading integrated meat processing business in China that is well recognised for its quality products. Headquartered in Shanghai, Well Bright International’s farms, abattoirs and processing factories are otherwise located in China’s Heilongjiang Province and Inner Mongolia Autonomous Region as well as Shanghai.

From the upstream Wagyu cattle farming, mid-stream slaughtering and processing to downstream distribution and sales, Well Bright International is well-positioned as a leader in the market. Well Bright’s customers include Yum! Brands China, Wang Steak, Mos Burger as well as many top hotels, restaurants and supermarket chains in China.

Well Bright is a trusted partner for companies in the F&B industry, and an established leader in creating innovative and quality meat products. The company is leading the way to help Chinese consumers eat better and enjoy a premium lifestyle.

Year of Investment

2017

Investment Status

Current

Region

China

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